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Writer's pictureXcentric Services

PERSONALIZE MAGENTO WEB STORE FOR RETURNING VISITORS BY 50%

The approach to a successful Magento Web Store is; Keep track of your goals, with the support of analytics. However, applying analytics demands decision making. Hence, today, we’ll share some effective practices of how to implement them for personalizing your Magento Web Store.

At Xcentric, we provide custom Web Design and Development services based on Magento, along with Digital Marketing in Pakistan services that are data-driven. Though to us, being data-driven means advancing from the massive range of analytic tools and information. Being in the web development industry and having loads of experience in building Magento Commerce Stores, we assure that realizing these tools and information can support online retailers in receiving a clear insight of their clients, which helps in generating more traffic, and later converts them into sales.

Why use altered approaches for New and Returning Visitors on your Magento Web Store?

In this article, we’ll discuss how new visitors and the returning ones behave differently on Online Stores. Instinctively, we all know that the number of returning visitors is limited. However, their purchasing intention is stronger, which is why they add more to an online store’s revenue.

To give you a closer insight into how customizing the buying experience with minimal tweaks can help you Generate 10 Million Online Sales Consistently, we ran some specific tests on our site.

Here are some trends we noted in Return Visitors;

  • They added 65% more items to their carts, as compared to New Visitors

  • Their conversion rate was 73% more than New Visitors

  • The spending per transaction was 16% more than that of New Visitors

Though we agree over the fact that not every Online Retailer knows what alterations work, and how will they work. But still, for a good reason, Personalized Magento Web Stores are the new cool fellas in the E-Commerce industry. So why not be friends with them?

 We ran Modification Tests at Xcentric; Look into the Results!

As a part of our research on personalization initiatives, we compared New Visitors to the Returning Visitors and found out that both of them are looking for different elements on an E-Commerce website. Let’s see how these tweaks of personalization increase the Magento web store’s revenue.

1. We switched the Checkout button with – Secure Checkout

Checkout processes introduce trust and communicate to a customer that purchasing from your website is safe and secure, as the savvy customers of this era are very particular about their privacy. Hence, supporting the safety of your customer’s experience ensures their continuity of purchase.

Given that, our first test was based on switching the usual – Checkout Button with a much risk averting – Secure Checkout. And safe to say, this personalization worked well for attracting more return visitors on Magento Web Store. Later, lifting higher conversion rates and revenues.

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